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Monthly Archives: December 2017

Presentations That Get Results

How many presentations have you listened to that were more annoying than informative or persuasive? Most, I’m sure.  Why didn’t your audience jump at the chance to invest in your deal or buy your product?  Was it the opportunity, the product or the presentation?   Many times, it’s the presentation. Most presentations are designed to…
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Why Customers, Not Products, Drive Successful Companies

Why Customers Rather Than Products Drive Successful Companies Do you really know why customers will buy your products or services? Most entrepreneurs think it’s because of their product or service and its features, functions, and benefits because that’s what they ask potential customers about, and that is what established, competitive companies fight over. Short-term, transactional…
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Insights lead to better decisions, not data or information

You have a critical decision to make. How much data do you need before you are able to make a decision? If all you did was a search on Google, you could get millions of articles, etc. Problem is you can’t read them all and you would have to verify the information in each article.…
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Why Are So Many Entrepreneurs Unable To Raise Funds?

We have all heard many of the reasons why startups fail such as no product or market fit, solution not important enough to the customer, trying to scale to quickly, fell in love with the solution, not solving the problem, didn't validate assumptions, not able to raise funds needed and many more. While all of these…
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