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we think differently

Lowering uncertainty for investors

We think
differently

success is market dominance

We think differently

for today's innovative startup companies

We think differently

startups need
product-market-investor fit

Recent Posts by Jim Zitek

Are you interested in being competitive or dominating your market?

  If you would rather dominate your market then get a series of short-term advantages, you have to think like IKEA, Apple, WalMart, Netflix, and Aldi. Why are they so successful? They did their homework,  discovered the critical factors that would give them an advantage and then created a strategy that focused on and dealt…
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The Key Ingredients For A Successful Startup

You could argue that many ingredients go into a successful startup and luck is undoubtedly one of them. However,  there are individual elements that are necessary for success. When failed startups revealed why they were not successful, they offered many reasons. But, If you boil them all down to their basics, I think you will…
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Mindsets, The Secrets To Good Decision Making

I have just returned from making a speech to the National Conference of the Passenger Vessel Association at the Savannah Civic Center in Savannah, GA. Following is a very brief summary of that presentation. This may surprise you, but you are not making decisions the way you think you are. Your mindsets are driving your…
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Presentations That Get Results

How many presentations have you listened to that were more annoying than informative or persuasive? Most, I’m sure.  Why didn’t your audience jump at the chance to invest in your deal or buy your product?  Was it the opportunity, the product or the presentation?   Many times, it’s the presentation. Most presentations are designed to…
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