Google+

we think differently

Lowering uncertainty for investors

We think
differently

success is market dominance

We think differently

for today's innovative startup companies

We think differently

startups need
product-market-investor fit

Recent Posts by Jim Zitek

Mindsets, The Secrets To Good Decision Making

I have just returned from making a speech to the National Conference of the Passenger Vessel Association at the Savannah Civic Center in Savannah, GA. Following is a very brief summary of that presentation. This may surprise you, but you are not making decisions the way you think you are. Your mindsets are driving your…
Read More

Presentations That Get Results

How many presentations have you listened to that were more annoying than informative or persuasive? Most, I’m sure.  Why didn’t your audience jump at the chance to invest in your deal or buy your product?  Was it the opportunity, the product or the presentation?   Many times, it’s the presentation. Most presentations are designed to…
Read More

Why Customers, Not Products, Drive Successful Companies

Why Customers Rather Than Products Drive Successful Companies Do you really know why customers will buy your products or services? Most entrepreneurs think it’s because of their product or service and its features, functions, and benefits because that’s what they ask potential customers about, and that is what established, competitive companies fight over. Short-term, transactional…
Read More

Insights lead to better decisions, not data or information

You have a critical decision to make. How much data do you need before you are able to make a decision? If all you did was a search on Google, you could get millions of articles, etc. Problem is you can’t read them all and you would have to verify the information in each article.…
Read More

Recent Comments by Jim Zitek

No comments by Jim Zitek yet.