I have just returned from making a speech to the National Conference of the Passenger Vessel Association at the Savannah Civic Center in Savannah, GA. Following is a very brief summary of that presentation. This may surprise you, but you are not making decisions the way you think you are. Your mindsets are driving your…Read More
About: Jim Zitek
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How many presentations have you listened to that were more annoying than informative or persuasive? Most, I’m sure. Why didn’t your audience jump at the chance to invest in your deal or buy your product? Was it the opportunity, the product or the presentation? Many times, it’s the presentation. Most presentations are designed to…Read More
Why Customers Rather Than Products Drive Successful Companies Do you really know why customers will buy your products or services? Most entrepreneurs think it’s because of their product or service and its features, functions, and benefits because that’s what they ask potential customers about, and that is what established, competitive companies fight over. Short-term, transactional…Read More
You have a critical decision to make. How much data do you need before you are able to make a decision? If all you did was a search on Google, you could get millions of articles, etc. Problem is you can’t read them all and you would have to verify the information in each article.…Read More
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