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we think differently

Lowering uncertainty for investors

We think
differently

success is market dominance

We think differently

for today's innovative startup companies

We think differently

startups need
product-market-investor fit

Recent Posts by Jim Zitek

Insights lead to better decisions, not data or information

You have a critical decision to make. How much data do you need before you are able to make a decision? If all you did was a search on Google, you could get millions of articles, etc. Problem is you can’t read them all and you would have to verify the information in each article.…
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Why Are So Many Entrepreneurs Unable To Raise Funds?

We have all heard many of the reasons why startups fail such as no product or market fit, solution not important enough to the customer, trying to scale to quickly, fell in love with the solution, not solving the problem, didn't validate assumptions, not able to raise funds needed and many more. While all of these…
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Recent Comments by Jim Zitek