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.We Turn Startups Into Businesses
.Strategies For Business Model Leadership
.We Solve Business Model Problems

Speaker

Jim Zitek has been a speaker, presenter, instructor his entire working life. His topics help management gather, access, evaluate and use the information to find opportunities, solve problems and reduce uncertainty for better decision making.

Jim is a walk around, audience-focused speaker who relates to his audience. He is available for keynote speeches, breakout sessions, panels and as a facilitator for smaller, working group meetings.

My Current Speeches Are:

Presentations That Convert Skeptics Into Evangelists

The purpose of a presentation isn’t to just transmit information, it’s to promote a vision, direction, a passion, and to influence or inspire the listener.

Speakers often fail to connect with their audience. Why?  Their presentations have no point, no story, and no call to action.  I can’t tell you how many times I have sat through a presentation that consisted of a long list of features and functions and the speaker never got around to addressing the real needs of the audience.

Yet, successful presentations are critically important if you are going to reach your goals. Presentations have to move the audience from being skeptical to become evangelists and to be successful, it takes a well-told story that includes both logic and emotion.

While the fundamentals for all presentations (sales, partnerships, fundraising, etc.) are similar in general, they differ considerably in terms of the audience, the benefits and the handling of difficult questions.

This speech explains and illustrates the full scope of constructing presentations including creating a big idea and the big story, the role of persuasion, understanding and interacting with the audience, delivering an impactful, believable presentation, and how to handle difficult questions.

Yes, there is a lot of information but it can be tailored in content, and time to match your theme and the audience’s interests.

For example, if it is a presentation to investors, you might want to spend more time on how to answer difficult questions because this part of the presentation is often where the investors will judge your idea and the ability of your team, who because of the difficult question is under stress, to execute the opportunity.  

Or you may want to go deeper into how you create and structure a presentation or how to deliver the presentation,

This speech, Presentations That Convert Skeptics Into Evangelists, is not a lecture. It shows your members how to focus on the outcome, not just the process. Anyone can be a great speaker if they are willing to prepare.

If you would like more information or to reserve a date, give me a call at 612-978-7222 or email me at jim.zitek@gmail.com . let’s talk.

How To Turn Startups Into Businesses

The goal of every entrepreneur is a successful business. But about 90 percent of startups fail within five years. Why? When failed startups revealed why they were not successful, they offered many reasons. But, If you boiled them all down to their basics, there were five primary reasons.

This presentation focuses on these five critical ingredients, what they are, why they are important, and how you can incorporate them into your plans. The five critical elements are an overall corporate strategy, an evidence-based business model, persuasive presentations, investor engagement and the importance of teams. All of these are required to turn a startup into a long-term sustainable business.

 Strategy: How To Own Your Market

How do you make your competition irrelevant? How can you ensure your future? How can you turn transactional customers into loyal customers? How can you increase market share and profitability?  How can you add leverage to your strategy?

These questions and many others can be answered if you know how to craft a strategy that when implemented, empowers you to reach your goal. That’s the theme of this speech The future you want for your company or organization is waiting. All you need is a strategy that will help get you there.

Everyone has the ability to create a winning strategy and all that’s required is the formula for success.  

Strategy: How To Own Your Market contains a lot more than just data. It gives your audience the information they need and explains the steps necessary to create a winning strategy. Plus it offers ideas, suggestions, insights, and many examples that will have your audience thinking in their seats and all the way home.  

About 80% of corporate leadership agrees that a well-crafted strategy is very important to a company’s success. But not everyone agrees on what a strategy is. Some think its a goal (our strategy is to achieve X). But goals are not strategies, they are wishes.

The core of a strategy is a  diagnosis of the problem or opportunity which leads to an insight that solves the problem. Then, it includes the  guiding policies you will use to deliver that solution. And finally the coherent actions you will take to implement those guiding policies.

I quickly illustrate these strategy elements with stories, one good strategy with a good result, and one failed strategy with a bad result. These examples quickly clarify what a strategy is and why strategy is so important. I also use stories throughout the presentation to illustrate the concepts we discuss.

Once everyone is clear about what a strategy is, we start with the diagnosis of the problem or opportunity.  Sometimes though, even defining the problem can be difficult (too many cooks). Multiple people can have different interpretations or disagreements about what the problem is.

Having a clearly defined problem is a must and sometimes an outsider can help everyone see and agree on the primary problem.  

Because the diagnosis is so critical to getting to the insights we need, we look at six different ways you can do the diagnoses. You can use one of these methods or all of them or parts of each. Each one lets you look at different things and in different ways.

The data, the information and the patterns you will see from these different analyses will fill your mind with potential insights. Following is a one-sentence explanation of each one.

The first one focuses on analyzing the structure of your industry and the competitiveness of your industry and how you might maximize profits.  

The second method focuses on analyzing your product and your value proposition in a very competitive environment looking for ways to add value and reduce costs.

The third method looks at understanding what insights are, the different kinds of insights and how everyone, regardless of intelligence, is capable of generating insights. You don’t have to be an Einstein.

The fourth method looks at using a more methodical, step by step approach to go from imagination to creativity to innovation.

The fifth method deals with asking the Essential Question: “What do we need to know to make the decision and move on?. That question dictates what kind of data you need and how much.

In the last part of the presentation, we discuss some of the different types of leverage you may be able to build into your strategy.  The number we cover depends on the time we have.

We wrap it up the way we started. What questions do you have that need to be answered?  This can be followed up by a question and answer period.

I hope this very short summary gives you an idea of how important strategy is and how it will help you own your target market.  

Please let me know if you would like more information or if you would like to reserve a future date, or if I can help in any way.

 Help! The News Is Driving Me Crazy.

Making business and personal decisions today is more difficult than ever because getting objective, reasoned information is difficult to obtain. One reason is that much of our information comes from the media and this information is often sensationalized, shallow, ideologically biased, often misleading and not relevant. Therefore, it is up to the reader/listener/viewer to untangle this information before using.

That is why this presentation is so valuable for anyone who has to make difficult decisions. It is based on many years of experience developing the Critical Thinking Skills needed to decipher real information from the hype. It uses simple English and real-world examples and illustrations to make each point crystal clear. At the same time, the presentation is punctuated with humor and passion so it feels more like entertainment than a learning experience.

For more information or availability questions, email me at jim.zitek@gmail.com or go to contact page and let me know how I can help.