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Tag Archives: Brand Strategy

Are you interested in being competitive or dominating your market?

  If you would rather dominate your market then get a series of short-term advantages, you have to think like IKEA, Apple, WalMart, Netflix, and Aldi. Why are they so successful? They did their homework, ┬ádiscovered the critical factors that would give them an advantage and then created a strategy that focused on and dealt…
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