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Tag Archives: Marketing Strategy

Are you interested in being competitive or dominating your market?

  If you would rather dominate your market then get a series of short-term advantages, you have to think like IKEA, Apple, WalMart, Netflix, and Aldi. Why are they so successful? They did their homework, ┬ádiscovered the critical factors that would give them an advantage and then created a strategy that focused on and dealt…
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Is The Investment In Big Data Analytics About to Change?

By: Thomas Davenport Those of us who have spent years studying "data-smart" companies believe we've already lived through two eras in the use of analytics. We might call them BBD and ABD: before big data and after big data. Or, to use a naming convention matched to the topic, we might say that Analytics 1.0 was followed by Analytics 2.0... Some of us now perceive another shift, fundamental and far-reaching enough that we can call it Analytics 3.0. It is a new resolve to apply powerful data-gathering and analysis methods not just to a company's operations but also to [...]
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